Provide consumers with the ability to chat with their favorite brands, order a rideshare, pay bills or schedule appointments, and more.Enable an enhanced experience to privately send individual or group chats across carriers with high quality pictures and videos.Drive a robust business-to-consumer messaging ecosystem and accelerate the adoption of Rich Communications Services (RCS).Working with its carrier ownership group and other companies in the RCS ecosystem, the CCMI service will: To enable the service, the CCMI joint venture is working to develop and deploy the standards-based, interoperable messaging service starting with Android and expected in 2020. The service, based on GSMA's Rich Communications Service (RCS) industry standard, will enable an engaging way for consumers to interact and transact with each other and with businesses. 24, 2019 /PRNewswire/ - AT&T, Sprint, T-Mobile and Verizon have created a joint venture - the Cross Carrier Messaging Initiative (CCMI) - to deliver the next generation of messaging to consumers and businesses. Through 2022, we've seen Google suggest that Apple adopts RCS on a number of occasions - implying that would lead to more secure messaging for all users, regardless of platform.DALLAS and OVERLAND PARK, Kan. Just what effect this will have on RCS' success remains to be seen - although ultimately, with Apple already offering iMessage to its users, it might never see the need to expand rich messaging to interact with users of other platforms. If Apple doesn't adopt RCS, many smartphone users will still likely rely on apps such as WhatsApp and Facebook Messenger to message friends and family between Android and iOS, so that they can send photos, videos and other rich information. The Cupertino tech giant hasn't said whether it will eventually support the protocol or not, but for now it isn't willing to adopt it. Mobile operatorsĪpple is noticeably absent from the list of OEMs that support RCS. With increasing cohesion and privacy across the rest of the smartphone world, Apple might see that it's in the minority and the arguments for not supporting RCS might pale. Currently, communication between iPhone and Andorid devices reverts back to SMS if you're not using a separate app, like WhatsApp. A big omission is Apple, and whether Apple will cooperate with RCS remains an unknown. There are currently 60 supporters of RCS Messaging, broken down into 47 mobile operators, 11 OEMs and 2 OS providers. For example, Google and Samsung have been collaborating to ensure that respective RCS apps work together through Android Messages and Samsung Messages. If you send an RCS message to someone who's phone or mobile network don't support it, it will be sent as a regular text message, but a lot of work is underway to resolve that. To verify if you're sending an encrypted message, just look for the lock next to the send arrow in the messaging app. From June 2021, end-to-end encryption is now part of Chat in Google Messages. The protocol should also prevent spam messages from reaching your device, as for a company to be able to send a message via RCS, they have to go through a brand verification process. RCS messages received from companies will have the company's name in the sender info, rather than just a mobile phone number - so it's in a better position than SMS.įollowing the discovery of code relating to end-to-end encryption in an unreleased version of Google Messages it was clear that Google was planning to make this move and it went into beta in November 2020. RCS messages rely on data in order to be sent between users, and so messages are sent with client-to-server encryption. For many, having one app to handle everything will be key - and whether the new CCMI in the US will just let people use the Google app remains to be seen. They're features that Apple iMessage, WhatsApp and Facebook Messenger have offered for some time, but Android phones have gone without in a default messaging application. Businesses will be able to use RCS Messaging to send things like boarding passes for airlines, package delivery notifications and credit card fraud alerts.
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